Clearing the Air: A Case Study in Rapid, Multi-Channel Emergency Communications
When the Lineage Logistics cold storage facility in Finley, Washington, caught fire on April 21, 2024, it ignited more than just flames. Over the next eight weeks, the 525,000 squarefoot warehouse smoldered, blanketing the surrounding rural community in heavy smoke and uncertainty. For residents, questions piled up quickly: Was the air safe to breathe? What was in the water? Who was going to help? At the center of those answers was the Communications team at Benton-Franklin Health District (BFHD). As firefighters battled the blaze, the BFHD Communications team stepped in to battle misinformation, build trust, and ensure the community had access to accurate, timely, and life-protecting information.
Read Story